Intelligent Pricing.

Psicological Pricing.

Competitive Pricing.


Explore the dynamic world of pricing at Intelligent Prices through articles and posts focused on how pricing strategies financially impact companies.

Discover innovative methods, such as utilizing artificial intelligence in pricing for optimizing revenue and profitability.

Furthermore, we will analyze competitive and psychological pricing techniques, offering a comprehensive and contemporary perspective on price management in today’s marketing landscape.

Navigate Intelligent Prices, participate, and enrich the discussion in this exciting field.

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Posts


  • The Hidden Dangers of Discounts and How to Effectively Manage Them

    Recently, I was able to evidence that more than 70% of brands had some form of discount in a research I did on women’s jeans in Colombia. In the competitive world of marketing and sales, discounts have become, apparently, the main strategy to attract customers and increase short-term sales. However, the frequent implementation of deep…

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  • The Rise of the Pay-As-You-Go Pricing Model and Its Transformative Power in Business

    The “pay-per-use” or “pay-as-you-go” pricing model allows customers to pay for a product or service based on their actual usage, rather than paying a fixed amount periodically or a price for a bundle of products or services that are not always used. For customers, it is an attractive offer because the initial price is usually…

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  • Why Pricing Based Solely on Costs Is Insufficient

    If your company prices its products based on costs, that is, by calculating a margin that ensures the minimum profitability demanded by shareholders, you are not alone. A study conducted in Spain indicates that more than half of the companies do it this way. However, that does not mean it is the correct method. Limitations…

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