The Author

Juan Carlos Renteria

I love pricing.

Hello! I am Juan Carlos Renteria, the person behind Intelligent Prices, passionate about pricing and e-commerce, seeking to research, learn, and teach about these topics while sharing my passion with others.

Currently, I am dedicated to influencing current and future decision-makers on these subjects. In the medium term, my goal is to advance my doctoral studies, where I am researching the effects of user-generated content on pricing and sales.

… and to get closer to my goals, today I am responsible for the Postgraduate Marketing programs at Universidad Ean, in Bogotá, Colombia. I am passionate about keeping up with the latest digital trends and sharing my knowledge with those looking to learn.

If you’re looking for a passionate professional, with knowledge and experience in pricing and e-commerce, and a commitment to education, I am the person you’re looking for!

Connect with me on LinkedIn or fill out the contact form on this site.